Death by pink ribbon

A critical perspective on "cancer retailer" chic, by Chemorox, who runs "the original bitter cancer blog."

Why would anyone protest cause marketing that benefits cancer charity? Check out stuff like the "Beyond the Pink Ribbon" campaign, sponsored by Lexus, Dagoba chocolate and a bunch of eco-merchants. The not so subtle message: Got breast cancer? Well, it's your own damn fault for not buying organic skincare products.