Friday morning video: Ford Models' Gelila and a splash of Tay Zonday

If you're using video to promote your enterprise, it never hurts to feature a celebrity model--or a bizarro celebrity!

For more info on Gelila's cause, check out Charity: Water

If you don't get the reference in the "bizarro" link, watch the original version on which the Dr. Pepper parody is based. What's so fascinating for me about artist Tay Zonday's trajectory is the speed with which social consciousness metamorphosed into viral comedy and now ironic marketing. Used to be that sort of thing took thirty years!