Andy Warhol Union Square by Bond No. 9

From today's WWD, a description of how licensing Warholia has generated millions of dollars for The Andy Warhol Foundation, which in turn gives money to artists and funds The Andy Warhol Museum:

Started in 1987, the nonprofit foundation has given out more than $200 million in grants — both through cash and art. According to Hermann, this year the organization will donate $11 million to other art organizations through art sales, investments and endowments. Last year, Warhol's licenses generated more than $2 million. Previous partnerships include Burton snowboard apparel, Levi's, Seiko and Royal Elastics footwear by Gwen Stefani.