Cause marketing: Tide Loads of Hope
Man, this is smart: Tide has a truck that goes to disaster areas & washes clothes for free, in partnership with nonprofit-corporate-uber-connecter America's Second Harvest.
Proof of the concept's appeal: The Tide folks don't only use this to induce you to purchase their product--they get you to help fund their PR by "donating" through the purchase of a vintage Tide t-shirt. Which, of course, is another way to advertise Tide.
Proof of the concept's appeal: The Tide folks don't only use this to induce you to purchase their product--they get you to help fund their PR by "donating" through the purchase of a vintage Tide t-shirt. Which, of course, is another way to advertise Tide.
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