Volunteering is sexy

That's the theme of a, um, viral marketing campaign for SF Connect, which aims to inspire people to volunteer in San Francisco. In typical California fashion, the effort imbues its dash of naughtiness with new agey spiritual affirmation--volunteering makes you truly attractive by giving you higher self-esteem and inner beauty.

Here in New York, we jump to right to the point. Leading Page Six on Christmas Day, this inspiring tale of how volunteering for nonprofits can help a guy get laid:

"SCORING a gorgeous chick can be as easy as visiting your nearest flophouse. In "Dr. Z on Scoring - How to Pick Up, Seduce and Hook Up With Hot Women," out in February from Fireside Books, Victoria Zdrock suggests guys "up your philanthropist score by becoming a volunteer at a homeless shelter or a hospice. The women that work there are naturally giving, caring, and friendly even to the scruffiest of men. And kindness is one of the qualities women most look for in a male. Be sure to have a good sob story handy about the times you were 'down on your luck' and now want to 'pay back' the community. Next thing you know, you'll be enjoying soup in her kitchen." Zdrock, a columnist for Penthouse, also says men on the make should hit women's conventions. "Contrary to your instinctual aversion to women's lib, National Organization for Women meetings are the perfect breeding ground for available horny women," she writes. "Liberated women are much more likely to cast away outdated notions of courtship and chivalry . . . and you just might get laid on the first date." Merry Christmas!"