Saks' Green House
Saks jumps on the sustainability bandwagon.
I'm curious as to how the actual numbers shake out. Green is a must for marketing (longtime readers may remember that Barney's branded itself green a while ago), but once people get into the store how much green are they dropping on green goods?
My suspicion is that green branding is a bit like Snakes on a Plane--it's something people talk about as a way of identifying with a particular group, but it's not something for which most consumers will pay real money.
Too cynical? Well, compare the Barneys eco-bag with what it bets most people will actually want to put in it.
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