CSR and cause marketing in a nutshell?

"Lurk #2" by Josh Keyes

Via

Sharktales Extra:

The answer to this question depends on a number of variables, not least of which is personal perspective.

It's not hard in the nonprofit & progressive worlds to find folks who'd say the picture is spot on. For-profiteers are sharks; their do-gooding is a thin veneer, endangering their nonprofit partners.

For others, the answer to this question is a clear no--as I like to say, corporations are people too, and many within business see corporate ethics & philanthropy as an extension of themselves.