CSR and cause marketing in a nutshell?
"Lurk #2" by Josh Keyes
Sharktales Extra:
The answer to this question depends on a number of variables, not least of which is personal perspective.
It's not hard in the nonprofit & progressive worlds to find folks who'd say the picture is spot on. For-profiteers are sharks; their do-gooding is a thin veneer, endangering their nonprofit partners.
For others, the answer to this question is a clear no--as I like to say, corporations are people too, and many within business see corporate ethics & philanthropy as an extension of themselves.
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