I'm f**king celebrity charity

If you spend a lot of time, um, doing research on the web, you've probably seen the mock video battle between celebrity SOs' Sarah Silverman & Jimmy Kimmel. What you might not have thought about is its significance for social innovation. From today's New York Times:

In a telephone interview on Tuesday, Mr. Kimmel said that the most difficult part of the project was arranging the schedules of the stars featured in his video — they included, in addition to Mr. Affleck, Brad Pitt, Harrison Ford, Cameron Diaz, Don Cheadle, Robin Williams, Josh Groban and Huey Lewis.

“Every once in a while Hollywood rallies itself for a worthy cause,” Mr. Kimmel said. “We saw that with the ‘We Are the World’ video, with ‘USA for Africa’ and after 9/11. This is just the next natural step in that progression.”

The gaggle of celebrities was wrangled by Jill Leiderman, an executive producer of “Jimmy Kimmel Live,” who also performed the not-insignificant task of explaining the premise of the enterprise to the various stars — who, while certainly regular viewers of Mr. Kimmel’s show, might have been at a Hollywood premiere or volunteering at a soup kitchen on the night Ms. Silverman’s video was first broadcast.