MoMA crosses the fundraising line

MoMA crosses the fundraising line, originally uploaded by trexfiles23.

A tried and true tactic of junk mail solicitations is to make the envelope look like it contains a bill.

Above: a fundraising solicitation I've received at work and at home, in which NYC's Museum of Modern Art adopts the same tactic. Sealing the deal: the use of a nonprofit stamp.

My first reaction was, shall we say, rather negative, as stuff like this serves to reinforce the perception of big charity in reductionistic financial terms, a trend that usually ends up with lawmakers imposing new restrictions on more savvily designed nonprofit business.

Now I'm trying to convince myself that it's just a pop ironic commentary on postal spam.