Social investing's recession makeover

I banked the above video for tonight, and by an interesting coincidence just noticed Phil's post on social investing from earlier today. One aspect of so-called social investing that its proponents have not fully grasped is the extent to which it is a luxury good. There's a reason the social investing movement didn't take flight, say, during the Depression or the early 1970s. Like a diamond necklace or a Bentley, it's something we indulge in when we're flush; when money's tight, the price of virtue all too often seems too steep.

Again, this isn't so much an argument as an observation.