Unsustainable--US cotton ads banned in UK
Via WWD, more evidence of that the environmental fad in American business may be little more than greenwashing. In related news, check out the NY Times' new article on the dubious nature of green collar jobs.
Since it's behind a firewall, here are a few illustrative highlights re the UK Advertising Standards Authority ruling:
The U.K.'s Advertising Standards Authority has banned a batch of ads by Cotton Council International, trading as Cotton USA, for making misleading claims that U.S. cotton is produced in an environmentally "sustainable" manner.
In its ruling, the ASA concluded that magazine and poster ads for Cotton USA, which state "soft, sensual and sustainable, it's Cotton USA," should "no longer appear in their current form." The judgment by the industry oversight body was made following the filing of three consumer complaints that challenged the term "sustainable."
The authority decided that as "there was no universally agreed definition of the term 'sustainable' and there appeared to be a significant division of informed opinion as to whether cotton production in the U.S. could be described as 'sustainable' or not under various available definitions, the term 'sustainable' in the CCI ad was likely to be ambiguous and unclear to consumers."
"We concluded that CCI had not justified the claim," ASA said.
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