Charitable trademark boner, doggie style
Typos and the trademark symbol overkill make for unintentionally sexualized cause marketing PR from Milk-Boner (sic):
From: (Some Clueless Person)
Sent: Thursday, March 13, 2008 11:38 AM
Subject: MILK-BONER, AMERICA'S FAVORITE DOG SNACK, DONATES MORE THAN 40,000 POUNDS OF PRODUCT TO FEED THE CHILDREN IN CELEBRATION OF ITS 100TH ANNIVERSARY
______________________________________________________________________
PRESS RELEASE
MILK-BONE®, AMERICA’S FAVORITE DOG SNACK,
Donates MORE THAN 40,000 POUNDS of Product to fEED THE CHILDREN IN CELEBRATION OF ITS 100TH ANNIVERSARY
Read the whole thing at the Bad Pitch Blog, which charitably doesn't call attention to the bigger question raised by this press release: should we really "feed the children" with dog food?
And of course, who can forget the classic Batman boner-thon in the Joker's Comedy of Errors.
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