Context is for scientists

Via Gothamist:

The Health Department is concerned about people drinking soda, because soda drinks are "empty calories." Health Department epidemiologist told the Times, "Your brain doesn’t register when you drink. You’re better off eating 400 calories of jelly beans than drinking 400 calories of soda.”

So I'm better off eating jelly beans? Woo hoo!

Seriously, there is a bigger lesson here. In fact, it's a standard part of my talks on Uncivil Society, which I'll write up here in a few.