Me we blah whatever

The social enterprise world has been oohing and ahhing over the genius of Al Gore's new Alliance for Climate Protection logo. Ooooooh . . . .Me = We! How profound and original!

Except, of course, it's neither, and folks in the ad industry have been ripping it as pedestrian and derivative. Here's Advertising Age:

Never mind the beyond-dubious assertion that "we the people" -- 95% of which believe in angels and Santa Claus -- should be making decisions about scientific policy, especially at the behest of a guy who made D's and C's in science while majoring in "government." The biggest problem with the logo is that it's just unoriginal. Now, where have we seen the pure genius of the we/me dichotomy before (I mean aside from the binders of the average junior high student)? Oh, yes, in this ridiculous spot for Converse: