Neo-temperance beer mug

The nineteenth century temperance movement promoted its message by telling melodramatic stories of the effects of male drunkenness on wives and children. However well intentioned, the campaign was a major cultural force in relegating women to a separate domestic sphere. In the iconography of that era, men are public critters--they work, drink, play sports, do politics. Women maintain the home, take care of children, need to be protected and, well, nag men into giving up their freedom to perform their household duties.

Below: a new beer mug designed to keep guys from getting drunk & engaging in domestic abuse. Because nothing will make a guy respect women more than a stern face shouting "Stop" every . . . time . . . he takes . . . an effin' . . . sip.