Nonprofit = no money

JustMeans' Martin Smith reports this revealing exchange, which illustrates how for some people the term "nonprofit" signifies a realm beyond finance:

Company 1: So what is the cost to using JustMeans?

Kevin: Well it depends on your revenue, what is your revenue?

Company 1: We are a non-profit. Non profits do not have revenue

(Ashoka Fellow, 10 years experience in the non-profit sector) Kevin Long: But, ahhh, ummm…I see