Selling the virtual pope
A local report in the NY Times tells of a Bronx man whose image of the Pope draws people to his shop selling stuff emblazoned with the papal likeness. It's Baudrillard meets social enterprise.
Judged by the reactions of passers-by, it pleases many people with no tickets to any pope-related events this weekend. They speak to the pope’s likeness or genuflect or stop and pay their respects, on this block next to the many Italian restaurants and bakeries on Arthur Avenue.
“For a lot of people, it’s as close as they’re going to come to meeting the pope,†Mr. Fusco said.
“Everyone wants a piece of the pope while he’s here,†he added.
Aside from communing with the life-size cutout, one can also connect with the pope by stepping inside the shop and picking up a memento of the pope’s visit.
Mr. Fusco is selling “Property of Pope Benedict†T-shirts and “I Love Pope Benedict†bumper stickers, as well as coffee mugs and aromatic “Pope-Pourri†pillows bearing the pope’s likeness. The stuff has been going like hotcakes, he said. It is a perfect example of how the pope offers spiritual guidance but also lets his followers with their livelihoods.
“He’s really providing for us,†Mr. Fusco said.
Pop iconic Catholic Andy Warhol would no doubt approve.
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