Lost spoilers for charity

The practice of revealing the details of a show or movie ahead of time has given rise to any number of questions--Are spoilers ethical? Are they a violation of intellectual property rights?--but one I hadn't seen before was whether they had to be nonprofit. But judging from the controversy regarding Lost spoilers at Dark UFO, the apparent commodification of spoilers would seem to violate some folks' understanding of online social norms:

And speaking of breast-related charity, Bl'ong features a semi-NSFW PSA from India that warns against smoking while breastfeeding.