Sexing up sex slavery

The comments on this Amnesty International ad say it all--this is yet another sexed-up PSA that undermines its core message.

A sampling:

Chain looks so easy to tear. It must be not so difficult to stop slavery.

Slavery. Bringing sexy back.

yeah, this is confused shite.

it seems a more effective as an ad for naughty escorts. not the message i think they're after.

it's a lost opportunity to do something meaningful and great. shame on you switzerland.