The Debranded Home Brand

Via TheDieline:

Debranded home is a new way of thinking about products and their presence into our houses: many of us prefer to show anonimous packs into their toilets, in spite of branded ones.

Debranded home created two series of sticker to personalize each bottle we may have at home.

In my opinion, they made the opposite, creating a precise brand and giving to the end user the possibility of creating his personal pack, against the market proposals.