Sexy Teachers Don't Belong in Elementary Schools
In Vancouver this weekend, Karyo Edelman--a leading PR firm--is conducting The Little Give, a weekend-long contest in which it works with four nonprofit partners to create the most effective charitable program for kids. The nonprofit judged to be the winner will be the firm's CSR partner.
You can track this project live on the web in various ways, such as Flickr, Twitter and a group blog. But for 2.0 PR to work, it's not just enough to use the tools, you gotta have something that folks want want to read--and the good folks at Karyo Edelman go about this the right way. As you can see from the above photo, one of the things that really makes this initiative stand out is that it doesn't take itself too seriously.
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