Cavalli, Coke and the Trade Dress of Authentic Womanhood

Designer Roberto Cavalli has designed a limited edition series of Diet Coke bottles for the Italian market. Coca-Cola Italia explains:

"In every woman there’s a special spark that makes her unique and comes out unexpectedly every time she follows her instincts. It bowls over anyone who is watching her," adds Cristina Santucci, Marketing Director of Coca-Cola Italia. "This joint project with Roberto Cavalli aims to offer a collector’s version of the Coca-Cola light bottle, to appeal to women with a strong personality, who are extrovert, modern and like to experiment; women who love beauty, design, art and culture. We want to remind them to bring out the unique, authentic side to their character. Either through a Roberto Cavalli dress or by collecting a limited edition Coca-Cola light bottle designed by Roberto Cavalli."