Green is unsustainable in a bad economy

This Times of London op-ed by Alice Thomson is dead-on.  Her thesis echoes a warning I've given in every speech I've made this past year:  virtue is a luxury good, and a bad economy will make it seem too costly to folks who aren't true believers.  Yes, there a positive externalities--people buying vintage clothes instead of new ones, f'r instance--but these are more a function of necessity than commitment.

Read the whole thing, not just for its argument but for its instructive examples.

Whatever my tag line may say, the ultimate takeaway should not be that green is doomed, but that we need more compelling reasons to do good.