It's Electric!

Electric Bean, originally uploaded by Striderv.

These old ads provide a striking example of the relation between technology and language. A few decades later everything would "atomic." In the early sixties, "-tronic." Now--eThis and iThat.

It's something folks need to remember when talking about social enterprise. The movement's rhetoric is an expression of its time, and times--like Electric Beans and Electro Balm--do change.

I actually address this issue in my latest article. If you'd like a copy, drop me a line.