Museum exhibiting locker room scent

that smell, originally uploaded by weef kichards.

Marshall McLuhan observed that in an era of integrative media, the technological extension of our human senses would extend to our natural scents. This has typically been dismissed as one of his crackpot rabbit trails, but once again, time is bearing him out.

Exhibit A: Fashion V Sport, opening today at London's Victoria & Albert Museum. Staged to coincide with Olympics, this new exhibit does more than just show the latest competitive suit technology and its cultural influences.

To give visitors a complete sporting experience, artist Sissel Tolaas has — using chemicals — re-created the scent of human bodies, which is then piped through the exhibition space. The museum said it hopes the scent will “reinject the human body into the exhibition space.”