Naked green marketing and the information age (NSFW)

"To a person using the whole sensorium, nudity is the richest possible expression of structural form. But to the highly visual and lopsided sensibility of industrial societies, the sudden confrontation with tactile flesh is heady music indeed."

--Marshall McLuhan

Pictured above: an on-the-street advertising campaign by Lush soap in Germany. The gimmick: to highlight the excessive packaging of other brands by getting Lush employees to go on the streets with less packaging on their own bodies.

Yes, this was commercial marketing with a social mission, but somehow I don't think I'll be seeing it repeated in New York anytime soon. And as Copyranter inquires, why only the women?