Raisin Brahms and Van Goghurt

These commercials for the arts may seem fun, but are they effective and ethical? Framing art as "good for you" only reinforces the image of broccoli for the brain. The ads also invoke questionable scientific claims--Classical music raises test scores? Staring at a Van Gogh is more educational than playing video games, which teach asset management, strategic thinking, graphic design and enhanced attention?

Beyond that, there's the matter of trademark appropriation in the name of doing good, a topic that all too many nonprofits simply ignore. There's also a disturbing race and class issue implicit in the ad below--are African American families truly harming their children if their kids lack a daily diet of 19th century German piano music?

Whatever. I grew up on comics, Devo, Dr. Who and Star Wars, so I'm guess that makes me ignorant.