Supergirl fashion by Alice Roi (and friends)

I'm busy editing & writing for other venues, so for right now here's a link to some write-ups of the next phase of heroic fashion--Warner Brothers' new Supergirl resort-wear line.

Superheroes, you may have noticed, are big this summer, but nobody's tapped into the caped crusader craze quite like this before: Warner Brothers is producing a line of Supergirl-themed resort clothes designed by an NYC power trio. The studio conceived the idea and pitched it to Marc Beckman, founder of Designers Management Agency, who suggested his wife, designer Alice Roi. She brought in two friends from her days as a Manhattan private school kid, Laura "Abaéte" Poretzky and Shoshanna Lonstein Gruss, and they put together a wardrobe fit for an all-American heroine with superpowers.

No, it's not cosplay. The idea is essentially what a contemporary Linda Danvers would wear if she integrated her Super-style & attitude with her daily persona--in other words, a more real-world means of transformation. As WWD explains,

The Supergirl shield logo is placed subtlety throughout the collection — embroidered on a button, branded on a snap or stamped on a small leather patch on the pocket of a pair of jeans. The first collection is made up of about 35 pieces and includes wool day dresses, silk party dresses, silk blouses, cotton skirts, patent leather jackets, a twill trenchcoat and cotton twill denim jeans.

While Supergirl is as a fictional comic book heroine and the female counterpart to Superman, Barry Ziehl, senior vice president of worldwide marketing for Warner Bros. Consumer Products, said the line has nothing to do with the character.

“The whole idea behind the Supergirl shield is a feeling of empowerment — when a girl wears the clothing, she will feel empowered. That’s what we want to get across with this collection,” he said. “The voices of the girls behind the symbol of empowerment will be the three designers.” 

Check out Racked for pics and links.