The Fashion Footprint

Rounding out our recent posts on fashion & identity, here's another item from Women's Wear Daily: a report on this week's eco-fashion panel, The Fashion Footprint, sponsored by GQ & Fashion Group International and featuring a panel from, among others, Barney's, Loomstate/Rogan and Timberland Apparel.

The fashion biz folk emphasized their commitment to the sustainability, social responsibility and "consciousness," which is admirable because whenever I'm at a panel with all these do-gooder words du jour I start losing my consciousness pretty quickly.

The most refreshing perspective of the evening came from Elizabeth Rogers, a former VP at Calvin Klein & now a branding consultant for the Natural Resources Defense Council. (I was sent an advance copy of her The Green Book to review, and I didn't, and I suck. But hey, Oprah reviewed it on TV so my guess is they didn't miss me.) Anyway, Ms. R at the event:

Rogers expounded on her distaste for the term “green” and anticipates the time when being eco-friendly is the norm and a fully evolved lifestyle, not just a fad.