A leap into the void
Every time I see this commercial, I wonder what could have prompted the people to sing and dance with such exuberance. Do they know that once the commercial is over they will disappear forever? No more continuity--they're just gone.
And then today I noticed the leap, like the leap of Butch and Sundance, and I figured, hey, that's they answer. It begins with the question of life--"What next?" They know, and so they sing, embracing the leap into the endless dark. It's Sartre with slot machines.
Y'know, I really need to get out of the apartment today.




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