Leering for charity

The new Fashion Targets Breast Cancer charity commercials really p!$$ed me off when I first saw 'em this a.m. Baptizing the workplace leer in the name of do-goodery is not funny; it's perverse. Jezebel captures the feeling quite well:

Breast cancer is a serious disease that has far-reaching effects on women, children and families — and men, obviously. But taking the age-old stereotype of a man gawking at a woman's tits and trying to twist it into a positive message just rubs me the wrong way. Can't women tackle a life and death issue without being gaped at by dudes?

And this comment is something else the designers of the above ad really should have considered:

Honestly, all I can focus on is women who have mastectomies potentially watching this commercial and feeling like they've lost the only piece of themselves that has sexual worth to men.

And this:

The thing that makes this so very not funny is that the overt sexism in the medical community is the reason that Breast Cancer research couldn't get enough funding, and had to start trotting out cute, non-threatening pink covered merchandise in the first place.