DVF's Do-Gooder Wonder Woman Fashion

Blog@ picked up on the story of Diane von Furstenberg's ongoing plans for her Wonder Woman project, which will include a comic book with a women's empowerment message & will send proceeds to Vital Voices.  It's another example of the link between creative, personal and corporate transformation, and it's also fun.  The characters featured in her comic:

I always wanted to have these three characters Diva, Viva and Fifa, as in DVF, and we came up with the concept,” she said. “I called Konstantin, my artist friend, and asked him, ‘Would you like to do it?’ And now it exists.”

The key is that the three heroines — all of whom are wearing DVF clothes — make things happen. Diva, for instance, finds herself in a downtown bar to celebrate a male colleague’s successful leveraged buyout and his pending promotion. It turns out, however, that Diva was the brains behind the project. She looks at a reflective surface and sees a DVF, which emboldens her to “Be the Wonder Woman you can be.” Diva makes the point the lbo was her idea, and lands a promotion.

Viva, meanwhile, accompanies her older brothers to a music gig. Feeling intimidated to stay in the van, the reflection of DVF encourages her to get up on stage to sing. She ends up with a record deal.

Finally, mother-of-three Fifa receives news she is a finalist for a Gourmet Cooking award. Juggling the responsibilities of running a home, she is unsure that she can attend the ceremony, but DVF empowers her to get a babysitter and she wins the trophy.

“I am Diva, Viva and Fifa altogether, I am DVF,” von Furstenberg said. “It’s not so much that I identify with each of them, though. The idea is that if you feel insecure, look at yourself in the mirror, and through the reflection remember to be the Wonder Woman you can be. That’s my message.”