Tuscan Fantasia Exposed
A new commercial for Barilla Plus riffs on the Eat Pray Love fantasy. In 30 seconds, a woman shows up at a villa and meets an Italian hunk who loves kids & her. The deal is sealed, of course, over a bowl of steamy Barilla Plus spaghetti.
The ad always makes me laugh for the way it exploits the human desire for a life beyond the mundane--our proclivity for believing in magic shows up in the damnedest places.
Below: a stylized look at the reality beneath the amber glow.
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