Beer freak show and the charity burlesque

An intriguing Ad Age podcast* on the marketing success of the Dos Equis promotion featuring a traveling freak show got me thinking about how charities use carnivals to raise funds. A post here a couple days ago noted that carnival events at ag fairs can be exempt from the unrelated business income tax. Above: The Burlesque Breast Fest, an upcoming "burlesque carnival event" to benefit breast cancer survivor programs. Featured dancers, an astrologer and psychic, circus performers--all in all, a night of "fun festive fundraising."

There's even an alcohol tie-in: sponsorship by P.I.N.K. Vodka, including an open bar!

Picture via Sucia @ Madame X

*If you're into social enterprisey things, the 3 Minute Ad Age podcasts are chock full of useful strategies and insights.