Bobby Murcer Mobile MRI Unit Launch

The scene above: Marianne Lydon, Patient Coordinator, at the opening of the Brain Tumor Foundation's new mobile MRI.

UPDATE: My brain scans from the mobile MRI.

Marianne, Jason Dolger of Alliance Imaging and the Foundation's Dmitry Shimelfarb were nice enough to include me in the press event this morning outside City Hall. They offered a number of interesting details about the Foundation and this new project, which provides free MRIs at various places throughout New York City.

A couple things particularly stand out. Providing the service costs about 1.5 million dollars a year, and while there are some major donors most of the amount is covered by small individual donors. With regard to legal issues, it turns out that providing MRI services is a relative piece of cake. What's really difficult: getting permits to park the truck!

If you're in NYC and are eager to get your free scan, you might want to register now--based on response to the word-of-mouth so far, folks were predicting that a flood of calls will follow an upcoming feature on The Today Show.