Rotoscope ads score big for Charles Schwab

Betty Boop may be going to live action on Broadway, but rotoscoping--Fleisher Studio's greatest legacy--has proven so successful for Charles Schwab that it may be the wave of the future in video advertising. Ad Age has a new podcast on the successful Schwab campaign. Note how abstracted form makes the ads more personal than more representative filmed images:

Charles Schwab CMO Becky Saeger said the company's long series of rotoscoped ads have drawn some of the strongest reactions she has ever seen. Speaking at the recent Association of National Advertisers conference, she recounted how many viewers would later repeat the scripts verbatim to her.