Superhero fashion & tax-free carnies

Another charity-studded week for comics, which, like fashion, has become a significant presence in do-gooder fundraising. Via the Beat, news of two worlds colliding in last night's superhero fashion event at this year's Chocolate Show.

Trade shows fascinate me, because in the nonprofit & tax-exempt world they illustrate how identity design can lead us to see business as something distinct from business. The effect becomes even more interesting when you compare nonprofit trade shows to their for-profit counterparts. The Chocolate Show is run by a for-profit PR firm, but are the exhibitors there any more businesslike than drug vendors at an AMA convention, the publishers & resellers at the San Diego Comic Con or the industry promotion at the Oscars?

And then there's my favorite tax-exempt activity--the freak shows, rigged games and rides at agricultural fairs. You may think they're an ordinary profit-making enterprise, but as we tax-savvy do-gooders know, they're one of us!