Women's liberation via Maytag
This 1916 ad presents the Maytag Multi-Motor Washer as the missing link between household drudgery and women's self-realization as a person who rises above routinized tasks. "Your husband uses a machine to do a machine's work. Put a MAYTAG in your home to do the same for you."
Easy to laugh at now, but images such as this shaped evolving norms of gender equality more than we tend to recognize.
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