Oxfam jumps the effin shark

| | | Comments (1)

No no no no no god no.

If this is the future of cause marketing, I think it's time to go back to a corporate law firm. At least there I wouldn't lose all my integrity.

Sigh.

Via Gawker & Adrant.

1 Comments

Jeff Trexler Author Profile Page said:

My comments have been acting up for a reason I haven't been able to pinpoint. Here's one on this post submitted by Emily Subden--thanks, Emily, for the email!

Just wanted to point out that it says on YouTube that this video was made for (not by) Oxfam as part of a video competition. One of the criteria of the competition is to get as many views of the video (which should be about climate change) as possible. It would seem these people have thought "what's popular on YouTube? Hmmm, a girl dancing!"

I think it is unlikely to win...

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