Kisses for the Troops
I saw this pull up on Union Square during my walk today--the Cosmopolitan/Maybelline Kisses for the Troops truck, which used a donation to the USO in a record-setting kiss initiative to get people to line up to try a new line of Maybelline lipsticks. A seamless integration of commercial branding and charity, the effort was at least as clever as a Basket of Kisses.
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