Results tagged “advertisting” from Uncivil Society
From the photographer: "The lettering on this grimy building in the City Road, just north of Old Street and the City of London, is the only vestige of the Edwardian philanthropy which flourished here in the early twentieth century."
Saks jumps on the sustainability bandwagon.
I'm curious as to how the actual numbers shake out. Green is a must for marketing (longtime readers may remember that Barney's branded itself green a while ago), but once people get into the store how much green are they dropping on green goods?
My suspicion is that green branding is a bit like Snakes on a Plane--it's something people talk about as a way of identifying with a particular group, but it's not something for which most consumers will pay real money.
Too cynical? Well, compare the Barneys eco-bag with what it bets most people will actually want to put in it.
Murketing has gone where Craft feared to tread: printing the censored article, "What would Jesus sell?" The title is actually a riff on a new Morgan Spurlock documentary; the article itself is not about Christianity. Rather, it's an inquiry into the commodification of handicraft, asking whether the market for handcrafted items is actually consistent with the movement's do-it-yourself ethic.:
But I can't help thinking: Isn't shopping, no matter how wonderfully crafty and politically correct still, well, shopping? Can you escape the so-called sin of consumerism by buying handmade? Isn't the whole point of modern crafting Do It Yourself--not Buy from Someone Who is Doing It Themselves? Not to be a total hypocrite; I shop Etsy and artisan crafters as well as buy the crap from China just like everyone else. It's just that I see a new trend, which is moving away from crafting and towards consuming. What's next? "Hip Craft" aisles at Wal-Mart?
The presumption--now denied--that the reference to Jesus would be offensive to Christians highlights an unintended consequence of protests against blasphemy: rather than speaking of Christianity more reverently, people might conclude that mentioning Jesus at all is more trouble than it's worth.
Personally I couldn't stop laughing if my charity had a cup awareness campaign, but then again, one curse of being obsessed with language is that I'm perpetually wary of unintentional double entendres.
If you don't get the joke, well, you're probably better off.
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Victoria Beckham and Marc Jacobs team up to fight skin cancer. Because, you know, walking around nude is the best way to prevent melanoma.
"Hmmm--how can we inspire teen-age misogynists to respect women?"
"I know--we'll compare it to being nagged to eat your vegetables and do your homework!"
Or du week. Anyway, here are a few:
- KFC's "chicken dance for charity" unauthorized by NFL
- Does award-winning social entrepreneur Dov Charney trade American Apparel clothes for sex?
- Two-faced Unilever: the same company that's behind Dove's campaign against beauty sells Axe through sexist ads
- Is Dell's pricey Project Red PC a rip-off?
UPDATE:
Project Red has responded to the Dell controversy with this interesting observation:
(RED) is not about buying something for charity - it is about doing good while you are buying something you need. For those consumers who are in the market for a DELL XPS ONE with WINDOWS VISTA ULTIMATE, the (PRODUCT) RED option gives them the opportunity to get all of these features AND trigger an $80 contribution to the Global Fund to help fight AIDS in Africa, at no additional cost. For those consumers who are not in the market for this type of full-featured experience, they have the option to purchase another DELL PC that meets their needs.
(RED) is just one tool for people to do good - it doesn't replace the need or desire for charity donations, volunteering or getting involved in other ways. It is simply a choice when you're out shopping for something you need.
